Chuy's Tex Mex
A lot of restaurants use the F-word but Chuy's actually means it. This campaign allowed Chuy's to take back the taboo by highlighting the Chuy's menu and educating their fans on the true meaning of the F-word with #ChuysAF... because AF means "Always Fresh" right?
This multi-platform social media campaign used a series of videos, influencer engagement, Instagram stories, "freshened up" user-generated content, and 500,000 tiny food flags to prove they are truly #ChuysAF.
Strategy, Creative Direction, Design, and Copywriting