A lot of restaurants use the F-word but Chuy's actually means it. This campaign allowed Chuy's to take back the taboo by highlighting the Chuy's menu and educating their fans on the true meaning of the F-word with #ChuysAF... because AF means Always Fresh right? 


This multi-platform social media campaign used a series of videos, influencer engagement, Instagram stories, "freshened up" user generated content and 500,000 tiny food flags to prove they are truly #ChuysAF.


Strategy + Creative Direction + Design + Copywriting 


© 2017 by Robynne Trifiletti.