Web_72DPI-20191120_WeWork_SXSW_Center_Au
WeWork

 Building Brochures 

As WeWork grew its location portfolio, the need for easily replicated professional collateral for each building became a necessity. I was tasked with developing a sustainable solution for the global collateral problem.

 

Each building brochure required the flexibility to meet the unique needs of the individual locations while maintaining WeWork's brand standards. The collateral needed to be multi-functional, beautiful, and most importantly, quick to produce.

 

Strategy, Copywriting, and Launch Plan