Chuy's Tex Mex Restaurant

A lot of restaurants use the F-word but Chuy's actually means it. In this colorful campaign, Chuy's took control of the taboo once and for all by teaching their fans the true meaning of the F-word with #ChuysAF... because AF means "Always Fresh" right? 

This multi-platform social media campaign used a series of videos, influencer engagement, Instagram Stories, "freshened up" user-generated content, and 500,000 tiny food flags to prove they are the freshest restaurant chain in America.

Strategy, Creative Direction, Design, and Copywriting